Subaru Solterra U.S. Sales Exceeded 900 In November 2023

In November, Subaru of America increased its car sales in the United States for the 16th consecutive month to 53,327 (up 6.4% year-over-year). So far this year, the company sold 574,322 cars, which is almost 15% more than a year ago.

Meanwhile, last month, sales of the all-electric Subaru Solterra amounted to 943, which is ten times more than a year ago, when the first 94 units were delivered. The share of the Solterra out of Subaru’s total volume was 1.8%.

It seems that for now, the Subaru Solterra sales oscillate at around 1,000 units a month, which is comparable with the Toyota bZ4X’s sales volume.

Subaru BEV sales last month (YOY change):

  • Solterra: 943 (up 903%) and 1.8% share

So far this year, Subaru Solterra sales in the U.S. amounted to almost 8,000 (about 1.4 percent of Subaru’s total sales).

Subaru BEV sales year-to-date (YOY change):

  • Solterra: 7,916 (up 8,321%) and 1.4% share

Next month, we will compare the results of the Subaru Solterra with its direct cousins – Toyota bZ4X and Lexus RZ 450e—both of which have sales numbers that are only released quarterly (see the Q3 2023 sales report here).

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Currently, the all-wheel drive Subaru Solterra starts at an MSRP of $44,995 (+$1,225 DST) and offers up to 228 miles of EPA Combined range, using a 72.8-kilowatt-hour battery. Pricing for the 2024 model year is not yet available.

Model Base Price Dest. Charge Tax Credit Effective Price
2023 Subaru Solterra Premium AWD 18-inch $44,995 +$1,225 N/A $46,220
2023 Subaru Solterra Limited AWD 20-inch $48,495 +$1,225 N/A $49,720
2023 Subaru Solterra Touring AWD 20-inch $51,995 +$1,225 N/A $53,220

* Federal tax credit of up to $7,500 might be available through leasing.